instax
Brand
“Don’t Just Take, Give” is instax’s first-ever global brand platform. Through a very colorful, fun world, we have been able to carve out a distinct space for instax —in both the instant photography and lifestyle categories.
launched in 2019, don’t just take, give encourages gen z and millennials to be creatively generous. today, the platform lives across multiple product verticals, markets (with different levels of maturity), languages, and types of media — from traditional to digital/social, creator partnerships, and experiential.
Film - Giving Story
![#99&806+InstaX-+Distant+[2].jpg](https://images.squarespace-cdn.com/content/v1/6615804676d1ce0d491f9ed5/1712685132830-DPY50X72JINH6NY3CYZH/%2399%26806%2BInstaX-%2BDistant%2B%5B2%5D.jpg)
TikTok
My instax Shoutout. We challenged Tiktok (before other brands got on the bandwagon) to show their love through instax, and got 8 billon views in the process
Mini Link
Through an integrated campaign centered around the idea that “you’ve never printed like this before,” we brought the instax mini Link everywhere, catching the attention of our audience online and offline and making this product launch instax’s most successful one yet.
In the first 12 months post-launch, we were able to help surpass instax’s goal of gaining over 20% share in the smartphone printing category.
Film - Hands
Film Usage
Social videos. Get kids to use more film. Pretty simple. We created mini stories to remind them of all the different ways to use their instax prints. These stories lived where they do: TikTok and IG. And we sold more film than ever before.
Wide Smartphone Printer
Live Life Wide. What if some things in this world deserve to be seen in the WIDE? This 360 Global campaign told the world what they’ve been waiting to hear: the WIDE is here.
Film - Wide Life
Brand
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Film - Something Real