Brand

Keep Skin amazing. When we launched the Vaseline campaign “Keeping Skin Amazing”, the skincare category was cluttered with images of beauty and life-improvement benefits of lotion. So we decided to challenge the norm and refocus on the one true thing that inspires us and have known and understood best for over 130 years. Skin is amazing - in a vast multitude of ways - and skin’s fascinating intricacies are the foundation of our product innovations and how we communicate.